B2B leads.
Pay only
for results

Through cold email outreach: we build your list of target companies, write the emails and run the campaigns — you pay for warm leads.

Book a call
From: Kate Morgan <k.morgana-gas.com>
To: alex.sid>

Hi Alex,
Thanks for your email (see below).
I’d be happy to discuss your company’s proposal next week.
My contact details are in the signature below.

Have a great day.
Best regards,
Kate Morgan

Pay
per lead only
10–14 days
to first leads
from $35
per lead
60+
clients served
Book a call
Our clients

Trusted by companies in 60+ industries

From small businesses to large manufacturers. From B2B SaaS to wholesale distributors.

Custom software development
Business networking
Corporate fitness
AI speech recognition
Team messaging & video calls
Roofing equipment
More industries we’ve worked in
Edtech Niche perfumery Beverage manufacturer Marketing agency Natural stone supplier Steel fabrication plant Management consulting Workplace safety Business development Cargo insurance AI training
Software development Corporate health insurance Coffee roaster Cloud services for business Medical equipment Building materials supply Freight logistics Content studio Auto parts distributor Analytics for marketplace sellers Generator manufacturer Healthcare sales analytics Meat supply Floristry Manufacturing consumables
THE PROBLEM

Sound familiar?

What keeps you from reaching new B2B clients:

01

Reps spend up to 4 hours a day hunting for contacts

At a $5,000 salary, that’s ~$2,500 a month paid for searching instead of selling.

02

100 cold calls, 5 conversations

B2B cold calling converts at 2–5%. 95 out of 100 attempts go nowhere.

03

Mass email blasts get <0.5% opens

Gmail and Outlook filter bulk email before it reaches the inbox. Your domain ends up on blocklists.

04

Paid search is pricey and misses decision-makers

A B2B click costs $5–50 and a lead often tops $300. And you never know who filled in the form: the CEO or an intern.

HOW IT WORKS

How we bring you B2B clients

Leads come from cold email outreach — personal emails to decision-makers. We run everything end to end, and you step in once a prospect has replied.

01

We define
who to target

Industry, company size, region and decision-maker role — matched to your product.

02

We build a list
of decision-makers

We source the data ourselves — no contact hunting on your side.

03

We write
on your behalf

Every email is a personal message, not an ad. We handle all the technical setup.

04

We hand over
warm leads

Requests for a proposal, a meeting or a call — with the full email thread.

Get a lead forecast for my niche →
ECONOMICS

An in-house SDR team or Plemio: which costs less

What prospecting for new B2B clients costs with an in-house team — and what the same work costs with us.

×10
In-house: 10 SDRs
$5,000 salary each
$50,000/mo
Plemio
fee + 20 leads × $35
≈ $1,600/mo

Cold prospecting is the most expensive part of sales: reps spend hours finding contacts and hearing “no”. We take this work off your plate entirely — like an outsourced SDR team, only paid for results — and your reps step in once a prospect has replied and is ready to talk.

Ten people on cold outreach cost about $50,000 a month in salaries alone — before taxes, benefits, training and churn. With us, the same month costs around $1,600: a fixed fee plus payment for the leads that actually came in.

And the reach is comparable: emails go out in parallel from 3 domains and 3 Google Workspace mailboxes — 250–300 personal emails a day, as if a whole team were at work. Need more leads? We add domains and mailboxes, not headcount.

Compare with my sales team costs
RESULTS

What results to expect

Month 1
10–15
leads
Month 2
20–30
leads
Month 3
30–40
leads
every day
250+
emails a day

Average figures for a project running on 3 domains and 3 Google Workspace mailboxes. Lead volume scales by adding domains and mailboxes.

CASES

Results from real campaigns

Steel structures

3 mo

A Midwest fabrication plant reached general contractors and construction procurement teams.

37leads
4deals
Cost per lead $40

Coffee roaster

2.5 mo

Premium specialty coffee for cafés and restaurants.

85leads
14deals
Cost per lead $47

Custom IT development

3 mo

System integrations with deals from $35K, sold to CIOs at manufacturers.

23leads
2deals
Cost per lead $68

In these projects a lead cost our clients $40 to $68. We quote the price for your niche before launch and fix it in the contract.

Pricing

How our lead generation pricing works

Two payments: a fixed fee and pay-per-result.

Monthly fee
from $900 /mo
Covers the sending platform, contact data and technical infrastructure.
+
Pay per result
from $35 / lead
The price is fixed in the contract before launch.
Monthly example
Fixed fee$900
+
20 leads × $35$700
=
Total per month$1,600
Get the lead price for my niche →
We share the risk

We share the risk — we earn when you get leads

We’re in the same boat: the fixed fee only covers our costs — we make money only when qualified leads reach you. Our business model depends on being effective; otherwise the project loses us money.

72%
of our agency revenue today comes from clients paying for results.
Why we work this way

Many agencies simply charge a flat retainer of $2,000+ a month, and we get it — it’s a far less risky way to work. Our approach is a partnership: think of us as an in-house B2B marketer whose pay is mostly KPI-based, so they try hard. Except, unlike an in-house marketer, we’re easy to fire :) So we try even harder.

Calculate my ROI → 15–20 minutes — we’ll tell you honestly whether outreach will pay off in your niche.
Leads

What counts as a lead

A lead is a reply from a prospect who confirmed interest or asked for a next step. You pay only for these deliberate replies.

What counts as a lead:
Asked for a proposal
Asked about pricing or terms
Asked for a trial order
Asked for a call or meeting
Asked for an audit or demo
Referred us to another decision-maker
Examples

Real lead examples

Direct request for a proposal
Industry: manufacturing consumables supply
Re: Consumables — proposal and price list
M
M. Ca****ll
m.****ll@r*****b.com
today, 10:24 AM
Hello,

I got your email. Please send a proposal with your terms and price list. We’re interested in New York and New Jersey.
Best regards,
M. Ca****ll
Procurement Director
R****b Inc.
What happened next? We sent the proposal within an hour. The next day the procurement director replied with questions about volumes. The contract was signed 11 days later — all over email, not a single call.
Follow-up questions, large deal
Industry: HR and corporate benefits
Re: Fwd: Corporate benefits for your team
I
I. Ba*****r
i.b*****r@a****group.com
today, 2:09 PM
Hi Nick, I received your proposal and have a few questions. How many cities do you operate in? Do you cover Denver and Austin? What is the cost per employee?
I. Ba*****r
HR Director
A****group
+1 (3**) ***-**** · a****group.com
What happened next? We replied with a detailed overview and case studies. The HR director set up a meeting with the CFO. After three rounds of talks — a 6-month contract covering 320+ employees.
Interested, but not right now
Industry: software development
Re: Integration and automation — proposal
A
A. Ro*****s
a.r*****s@****soft.com
today, 12:07 PM
Hi Steve,

Interesting topic, but we’re closing the quarter and all hands are busy. Ping me again in September — that’s when we plan next year.
A. Ro*****s
CTO, D****soft
What happened next? We set a reminder for September 1 and followed up. The CTO replied the same day and booked a call. Talks are ongoing; the deal is expected in Q4.
Routed to the decision-maker + call
Industry: wholesale building materials
Re: Building materials — partnership proposal
↳ The front desk forwarded the email to the sales director. Three days later he replied:
W
W. Sh**e
w.**ke@stup.com
10:41 AM
Hello. My colleagues passed on your proposal. We’re expanding into new regions right now, so the timing is right. Can we talk on Thursday after 2 PM ET?
W. Sh**e
Sales Director, S****p LLC
What happened next? A 45-minute call on Thursday. The sales director outlined priority regions and the buyer profile. We launched the campaign two weeks later. First month: 14 interested replies and 2 closed deals.
A “no” with the door left open
Industry: freight logistics
Re: Freight services — proposal
O
O. *******n
o.*******n@t****.com
today, 11:32 AM
Hello. We aren’t considering new vendors in this area right now — we’ve just closed the quarterly budget. Feel free to reach out in December, when we build next year’s plan.
Head of Business Development, T****g
What happened next? We reached out a little early, in November. She replied two days later and asked for an updated proposal. Talks are ongoing, and budget has been allocated.
Redirected to the decision-maker, fast path to a deal
Industry: management consulting
Re: Management consulting — partnership
↳ The office forwarded the email to the practice lead. Six days later he replied:
I
I. Wa****n
i.w****n@p******x.com
9:20 AM
Hello. Your proposal was forwarded to me. We’re actually looking to enter a new segment. Let’s talk — does Wednesday at 11 AM work for you?
I. Wa****n
Partner, P******x
What happened next? A 50-minute call. We discussed the niche and geography and launched a 3-month pilot. After the pilot — a full-service engagement on an open-ended contract.
A partnership instead of a direct purchase
Industry: cloud services for business
Re: Cloud service — proposal
S
S. ******n
s.******n@c*****b.com
today, 3:48 PM
Hi Chris, I got your proposal. It’s not relevant for us right now, but we work with dozens of clients who might be interested. Would you be open to a partnership model, referral fees or something similar?
CEO, C*****b
What happened next? We hopped on a call and agreed on a referral scheme. Over two months the CEO passed along 3 warm contacts, and one of them became a client. Unusual, but it worked.

← swipe the cards to see more examples →

Benefits

Reasons to start now

Pay for results

You pay for leads with genuine interest. Each qualified contact costs 3–5x less than an in-house rep on cold calls.

Works without search demand

Outreach finds clients where Google and LinkedIn ads fall short. Up to 80% of your B2B market isn’t searching for a solution right now — outreach reaches them too.

Scales with you

Want more leads? We add domains and mailboxes. A starting setup of 3 domains and 3 Google Workspace mailboxes sends 250–300 emails a day; double the setup and you get up to 600 touches with your target audience daily.

Compliant and safe

We follow CAN-SPAM and GDPR rules: one-to-one emails to business addresses, a real sender, a clear way to opt out — and every unsubscribe request is honored.

First leads from day 10

No waiting for months. While SEO takes 6–12 months to ramp up and paid social burns budget on testing, outreach delivers first leads in week two.

Frees up your sales team

Your reps stop spending 60–70% of their time on cold prospecting and dialing. They work only with warm contacts — and close rates go up 2–3x.

Personal emails cut through the noise

Inboxes are full of templated sequences sent in bulk. We write short, relevant emails for each company and decision-maker — so they read like a real business conversation and get answered.

Precise targeting

You reach specific people at specific companies — by industry, size and role. That eliminates up to 90% of junk inquiries that eat up your reps’ time.

About us

About Plemio

Plemio is a B2B lead generation company that works on a pay-per-lead model. We specialize in one service only — cold email outreach — with campaigns launched in 60+ B2B niches.

The B2B lead generation team

The core of the agency is specialists in marketing, lead generation and building sales functions. Our team is made up of practitioners only — people who have run marketing, built sales and know what results look like from the inside.

Ian Edwards — founder

Ian Edwards, founder of Plemio

15 years in marketing, sales and management. Built lead generation in 22 industries, from B2C services to B2B SaaS. Grew Airo 14x in 2.5 years (backed by major telecom and fintech investors) and became a co-owner.

I know what the sales growth problem looks like from the inside. I’m building Plemio to solve exactly that: a predictable flow of leads you pay for on results.

FAQ

Frequently asked questions

Let’s talk

Let’s discuss your project

We’ll ask a few questions and tell you honestly whether the project will pay off and whether email outreach is right for you. The call usually takes 15–20 minutes.

What happens next
  • 1We reply within one business day.
  • 2A 15–20 minute call about your product, market and ideal client.
  • 3You get a lead forecast and a fixed price per lead for your niche.
Discuss your project
✓

Request sent!

Thank you! Our team will get back to you within one business day.

Close

B2B lead generation agency: how we bring you enterprise clients

Plemio is a full-cycle B2B lead generation agency. We don’t sell traffic or run ads: our job is to get you into a direct conversation with decision-makers at the companies you actually want to work with. To do that, we build and verify a list for your specific niche, write a sequence of personalized emails, warm up the sending mailboxes and handle the conversation until the prospect confirms interest.

B2B lead generation differs from typical performance marketing: longer sales cycles, several decision-makers on the buyer’s side and bigger deal sizes. The “spend the budget, get inquiries” logic doesn’t work here — you need to reach the right company and the right role with the right message. That’s why we start not with sending but with the ideal customer profile: industry, revenue, region, decision-maker title and the problem your product solves. The accuracy of this profile directly determines how many emails turn into replies.

What B2B leads mean in our model

The B2B leads we deliver are not a contact export from a database. A lead is a reply in which a prospect asked for a proposal, a meeting, a call or more information. Along with the contact you get the company name, the person’s title and the full email thread, so your rep enters the conversation with context instead of starting cold. Replies like “unsubscribe me” or “not relevant” are not leads and are never billed.

Which companies B2B lead generation fits

Winning B2B clients with personal emails works best where a complex product is sold to another company and more than one person makes the decision:

  • manufacturing, wholesale and industrial equipment;
  • IT, software development and enterprise systems;
  • logistics, freight and warehousing;
  • engineering, design and construction contracting;
  • professional services: consulting, audit, legal and HR services;
  • and many other niches.

In these niches paid search is either overpriced or fails to reach the right role, while an email lands directly in the decision-maker’s inbox and lets you approach a specific company from your target list.

How pricing and timelines work

Pricing for our B2B lead generation services has two parts. The first is a fixed monthly fee: it covers the campaign infrastructure — the sending platform, contact data, domain setup and mailbox warm-up. The second is payment for leads: after each month, and only for replies with confirmed interest. Not for opens, not for clicks. First leads usually arrive on day 10–14 — that time goes into warming up the Google Workspace mailboxes and preparing the copy, without which emails land in spam. After that the volume scales: to get more leads, we add domains and mailboxes and expand the list segments without changing the pricing model.

For your sales team the result looks like this: instead of cold calling and sorting through irrelevant contacts, reps get a flow of inquiries from companies that have already replied and shown interest. That turns enterprise client acquisition into a managed process with a clear cost per inquiry rather than a series of one-off spikes.

The lead flow is built on cold email outreach: see how it works, pricing and results from real campaigns above.